Box Office: August Revenue Tumbles 43 Percent From Pre-Pandemic Times

By : Quick Insurance Guru By : Quick Insurance Guru Saturday, 3 September 2022 Saturday, 3 September 2022

Revenue for August 2022 looks to clock in at estimated $475 million-$477 million

[{"selector":"#anim-7d609ff3-d828-4954-8abf-ea3cfedc307d","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1522dc25-3ee2-460f-8f36-4c0e4fc9f7d9","keyframes":{"transform":["translate3d(-118.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15b9d0e1-80a0-4cf1-8a04-7a5ee8e7c739","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

is one of the lowest rankings in several decades and down more than 43 percent from August 2019, according to Comscore.

[{"selector":"#anim-7fcca58b-86d2-4560-b0cc-0403667ccd54","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c835109-b19a-4a46-8b1c-6efcc24cad50","keyframes":{"transform":["translate3d(-118.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b924767e-9c3f-4449-9609-164882be45bd","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The good news: the box office recovery made huge gains the rest of the summer — led, of course, by the high-flying Top Gun: Maverick.

[{"selector":"#anim-e9470f69-4826-4387-b562-dcbd37c9fdae","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bd6b23a-ea1d-4712-9554-f4b690fb58b4","keyframes":{"transform":["translate3d(-118.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cc5af7b-537c-44b1-b1d9-7158a8c8cb20","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Summer doesn’t officially end until Labor Day, but revenue is projected to come in around $3.4 billion.

[{"selector":"#anim-5c661bd4-08b3-4910-99e6-20c8063e8f35","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59af9e26-8c8c-40f3-bb56-98cb479d8cf2","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45ebd91a-0312-452a-85d3-b28cbfd14db6","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

That’s up notably from last year ($1.63 billion) and down a respectable 21 percent from 2019.

[{"selector":"#anim-573931ba-efc3-4b13-8bcf-c9352a90e11f","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1ebd3ce-14b3-4771-8a69-1d232e607c28","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27acd6e7-e33b-4db0-8d65-9bf392dcca92","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

So why did August go so awry and drag down the bottom line, even if it was up 13 percent or more over 2021’s $423.2 million?

[{"selector":"#anim-18747387-a9ce-47cd-91d1-61e360eba926","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59da4b73-a207-447e-bde3-f80a1b5d3869","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a56c9bc4-efa0-414e-b7a1-52ede996e46f","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

In 2014, combined August ticket sales crossed $1 billion for the first time ever...

[{"selector":"#anim-b780ca82-968f-4fef-a79a-fa9313317adc","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99001f52-bace-478e-990b-bf5e9c57ec19","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e42a91b9-ba40-48ab-89ae-2fb45efbf40b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

led by Marvel and Disney’s bold move to open Guardians of the Galaxy on Aug.

[{"selector":"#anim-d5ec1a88-1399-4fce-8fce-8e7052693774","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4abaebd-4157-4ddd-8738-099f83fb2e73","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-057d718d-f23f-44b1-acc9-b4088b05ddd9","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Revenue for the month crossed $1 billion for a second time in 2016, thanks to titles including Warner Bros.

[{"selector":"#anim-a30c5edb-b6e8-4b08-b731-7c6319735a5b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-066cc21f-3d07-4903-8d4c-4b2caade24d9","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4ae19e4-b10b-45b0-aa40-9a8ca292cbe3","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

In 2019, Universal’s Fast & Furious spinoff Hobbs & Shaw (Aug. 2) helped propel August revenue to $870 million.

[{"selector":"#anim-abad86f9-c6a7-48e9-afc0-10b8d6c9f02e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c206d0b-7779-48e0-b81f-e57e81b7d7b8","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab71592f-4fdc-4372-963b-f5878a31101c","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The biggest movie of August 2022 so far is Sony’s Bullet Train, which has earned $78 million domestically.

[{"selector":"#anim-daba09ab-f3d7-4691-a502-62ee39ab0bd7","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60c3e055-97f4-4229-a31e-8088883c5c16","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f5bef9f-79fa-49f7-9704-6e25d5acd339","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

It has done more overseas, grossing $95.4 million to date for a global cume north of $174 million.

[{"selector":"#anim-1f2a32bf-ee3a-4f9c-8350-de41255494fe","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-704fdf03-4bfc-4db8-b6dc-0717e9aed502","keyframes":{"transform":["translate3d(-118.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-390dbf1b-3d9e-4be5-bd64-cda0afe2180a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]