Google faces €25bn lawsuit in UK and EU over digital advertising
13 September 2022
13 September 2022
By : Quick Insurance Guru
By : Quick Insurance Guru
Google is being sued for €25 billion (£21.6 billion) in the UK and EU for anticompetitive behaviour in the digital advertising business.
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Credit : Unsplash
The company, which is a key player in the online ad market as well as being a dominant force in search
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Credit : Unsplash
which coordinates the sale of online advertising space between publishers and advertisers.
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Credit : Unsplash
"It is past time for Google to accept responsibility and pay for the harm it has done to this vital business."
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Credit : Unsplash
That is why today we are announcing these actions across two jurisdictions to obtain compensation for EU and UK publishers.”
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Credit : Unsplash
“This important claim will represent a class of victims of Google’s anti-competitive conduct in ad tech who have collectively lost an estimated £7bn.
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The combined lawsuits seek total compensation of up to €25 billion, according to legal authorities.
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The suits are being financed by litigation funding firms in the UK and the Netherlands, which take a cut of any proceeds from a successful case.
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A spokesperson for Google said: “Google works constructively with publishers across Europe
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Credit : Unsplash
Jeff German